Designing and Delivering Sunburn Festival Merchandise at Scale
A high-volume festival merchandise program where iLogo designed, manufactured, and managed online and on-ground merchandise sales for Sunburn, one of Asia’s largest music festivals.
20,000+
Daily Footfall
3 Days
Festival Duration
Multiple Products
Merchandise Range
Relevant for
- Large Events
- Festivals & Concerts
- On-ground Merchandise
- High-volume Sales
Challenge
- Managing merchandise demand across a large, high-energy music festival
- High footfall with unpredictable purchase patterns
- Multiple merchandise types and sizes to be handled simultaneously
- Zero margin for stockouts, delays, or on-ground confusion
Unlike traditional event merchandise vendors that treat merchandise as a cost centre or last-minute add-on, iLogo transformed Sunburn’s merchandise into a structured revenue stream — while simultaneously strengthening brand visibility through consistent, high-quality products aligned with the festival’s identity.
Solution
- End-to-end design and manufacturing of official Sunburn merchandise
- Curated product mix including t-shirts and event apparel
- Advance production planning to handle peak festival demand
- Integration of online merchandise sales with on-ground fulfillment
- Operational support to manage inventory flow during the event
Impact
- Smooth merchandise operations across all festival days
- Strong merchandise sales despite high crowd volumes
- Consistent quality and branding across all products
- Successful execution for one of Asia’s largest live music festivals
Plan a similar project
Related case studies
