Running a Merchandise-Led Fundraiser for MFC
A structured merchandise-led fundraising campaign that enabled individual ordering, generated over ₹5 lakhs for the cause, and eliminated inventory and coordination risk for organisers.
₹5+ Lakhs
Funds Raised
₹150
Contribution per Unit
Zero
Inventory Risk
Relevant for
- Fundraising Campaigns
- Community Groups
- Sports Clubs
- Non-Profit Initiatives
Challenge
- Raising funds without committing upfront capital or inventory
- Volunteer-led organisers with limited operational bandwidth
- Supporters spread across multiple cities
- Need for transparent contributions and predictable outcomes
Unlike traditional fundraising merchandise models that rely on bulk production, advance payments, and uncertain sell-through, iLogo enabled a made-to-order system where every unit sold generated a predictable ₹150 contribution without inventory or coordination overhead.
Solution
- Dedicated online merchandise page created specifically for the fundraiser
- Individual ordering and direct online payment by supporters
- On-demand manufacturing to avoid unsold stock
- Pre-defined per-unit contribution built into each product
- Direct delivery to supporters across locations
Impact
- Over ₹5 lakhs raised through merchandise-led fundraising
- Clear and transparent per-unit contribution of ₹150 on every order
- No upfront inventory or cash-flow risk for organisers
- High-quality merchandise strengthened supporter engagement
- A repeatable and scalable model for future fundraising initiatives
Plan a similar project
Related case studies
